Dear Friend,

Your family is changing so fast, isnt it? Your children (and yes, they will be your children even when theyre married and have kids of their own) are growing up, and becoming more like adults every day. Dont you wish you could just freeze time and hold these special moments forever?

We Can Stop The Clock. Memories Are The Most Valuable Thing We Own.

If youre at all like most families, you probably havent given a lot of thought to having a family portrait created. Dont worry - thats pretty normal. Youve got a lot of things going on in your life. Life is busier and crazier than ever, and family life in particular seems to be happening at an ever-accelerating pace.

 5 Myths, Mistakes, And Misconceptions About Having A Family Portrait Created - The Stuff 99% Of All People In The World Dont Know:

   By visiting my website, you must at least be considering having a portrait of your family created. Well, thats great - you will probably never make a decision that will bring you more lasting joy. However, there are some things you NEED to know before you and your loved ones step in front of any camera. By the time you finish reading this single page, you will know everything you need to know about how to have the perfect family portrait created - the one you will cherish forever!

You may feel that having a family portrait done is going to be a lot of work on your part. Well, it isnt! In fact, that could almost be one of the myths or mistakes right there. As long as you know the information on this site, it wont be any work at all on your part.

....So, lets jump right in!

 #1 Myth, Mistake or Misconception:

Theres No Way to GUARANTEE I Will Love My Family Portraits.

WRONG! Depending on who creates your family portrait, that is. Just suppose you had a family portrait created, and your son or daughter didnt look natural in it. The photograph was ok, but it didnt turn out spectacular. Should you have to pay for it? ABSOLUTELY NOT! I believe strongly that no one should ever have to pay for a photograph that isnt PERFECT. Thats why I am the only photographer in my area to offer the following guarantee:

CHECK THIS OUT - A Guarantee Unlike Any Youve Ever Heard:

   If Your Family Doesnt Look The Happiest & Best Theyve Ever Looked Together In These Photographs - If You Dont Cry (tears of joy) When You Look At Them - You Dont Pay Me For Them.
Thats my guarantee and personal promise to you. As far as I know, theres no other photographer around that will make you this super guarantee. These photographs will be completely meaningless to you unless they convey the real emotions and relationships between you and your loved ones. Thats the only real reason to have a family portrait created.

So, if FOR ANY REASON you feel that the photographs I create for you are anything less than perfect - if you dont actually cry when I show them to you for the first time, you dont pay me for them. Its that simple.

Obviously, Im totally confident that the portraits I create of you and your family will be well beyond anything you imagine. I believe completely that these photographs will become your most prized possessions - that, if your house were on fire, you would grab them on the way out of your burning home. This is not arrogance, but rather a complete belief in my abilities to capture natural, real emotions and family relationships on film unlike anyone else. Thats why I cant wait to photograph your family for you.

So, To Restate, Heres My Fantastic DOUBLE GUARANTEE:

If you are not THRILLED with your photographs - if you are dissatisfied for ANY reason at all, I will do two things for you:

1st - At NO CHARGE, I will photograph your family again, and make sure that anything that wasnt perfect is fixed, without you paying another cent.

2nd - If I am absolutely unable to thrill you - if Im unable to create a photograph that you feel you will cherish forever, I will refund EVERY PENNY you invested in them. You dont pay for your photographs unless you love them beyond expression!

If I dont end up being your photographer, make ABSOLUTELY SURE your photographer offers this strong of a guarantee. If they are good, they should back up their work by taking all the risk off of you.

#2 Myth, Mistake Or Misconception:

All Family Portraits Are Created Equal.
INCORRECT. Nothing could be further from the truth. If youre at all like most people, youve probably had this question going through your mind: How do I choose the right photographer? In fact, you may even have thought of someone in your family - an uncle, a grandparent, even a friend - who is a bit of an amateur photographer. Why not just have that person create the photograph of your family?

Question: Just Suppose Someone Were To Create The Perfect Family Portrait - One Where You And Your Loved Ones Looked Better Than Ever, Happier Than Ever - A Portrait That Meant The World To You - What Would That Be Worth?
No price tag can be put on your familys memories. They are and always will be priceless. So, why would you ever want to gamble with those memories? Its just a question of whether you believe a portrait of your family could really mean that much to you.

If you were sick, and had to go to a doctor, would you want the cheapest doctor, or the best one? Well, theres really no question. Its the same thing with your familys memories. You can certainly find a cheaper photographer in town. But there are other things to consider than just price...

The Photographer You Choose Should Care About YOUR FAMILY AND YOUR MEMORIES, Not Just About Making A Buck Off You.
I pride myself on becoming a family friend of every family I photograph. Ive even had some clients invite me to their houses for parties and such. You see, I didnt get into photography to get rich. Believe me, there are better (and easier) ways to make a fast buck.

But I CHOSE to become a professional photographer. Why did I make that career choice? Because I realized that all the money in the world meant nothing to me if I didnt feel like I was making a difference.

I Realized That Memories Were Priceless - That There Was No More Noble Or Wonderful Profession Than To Become A Memory Giver.
Time is the one thing that none of us have enough of. Its the one thing that money cant buy. Its the one thing that we all would give just about anything for. Through photography, we can hold on to the moments in our lives that we wish could last forever. And, if its done correctly, these same photographs can become almost like works of art that we display in our homes for everyone to see and share.

Dont Make The Decision As To Who Will Photograph Your Family Until You Chat With Me. There Are Things Youll Want To Ask The Photographers...
Theres no cost, and no obligation to just chat with me, and it will make the whole difference as to how great your portraits will look. Simply call 914-738-0326 for more information.

Dont worry. Im not going to try to sell you on working with me. Im already very busy, and I dont need to pressure anyone to work with me as a photographer. Ill just talk to you about your portraits, and help you discover what your photographs could be like.

If you decide to have me create your portraits - great. If not, no problem.

#3 Myth, Mistake Or Misconception:

Family Portraits Have To Be Created In A Professional Studio - And They Have To Look Boring.
If youre like most people, when you think of a PROFESSIONAL family portrait, you think of all of you gathered in front of a painted background in a photography studio, posed unnaturally, and all saying cheese as the photographer snaps the picture. Now, is that something any family will cherish for a lifetime? I think not. Yes, it may capture the whole family together, but it will never capture your family relationships - your familys love.

Picture instead: All of you gathered in your favorite room in your home. Or outside on the new deck you just had built. Or in your backyard by the pine trees that give your yard so much character. All of you are dressed in clothes the photographer helped you chose - clothing that conveys your individual personalities, but still looks great together.

Well, thats what makes all the difference, and thats what I will do for you.

And This is SO Important: All of You Feel Totally Comfortable In Front Of the Camera!
Do you know ANYONE who feels totally comfortable in front of a camera? Ill bet you dont. I dont. Nearly everyone Ive ever met tells me the same thing: I never look natural in pictures. The last thing you want is a photograph where you or your family members have that fake posed look on your face.

Thats why its so important that you feel very natural and comfortable with your photographer. Just think of how great your family would look if your best friend was creating the photograph. They would all look so happy and natural! I take pride in developing very close relationships with all my clients, and their entire family.

Plus, I understand the psychology of photography. Learning the technical aspects - what lenses to use, what lighting looks best, how clothing adds and subtracts weight on film - all of those things were only the tip of the iceberg. Without being able to make each and every one of your family members look and feel comfortable (and natural) on film, all those technical things would amount to nothing.

 Youll NEVER hear me utter the words say cheese.
Thats a surefire way of getting expressions that look totally fake and unnatural. No - a great photographer knows that, in order to get a great expression from a subject, you need to get to know that subject a bit - to know what will make them smile naturally. Thats what I do, and I love it! I will get to know your whole family so well, and they will feel so comfortable with me, that their expressions will be perfect every time.

#4 Myth, Mistake Or Misconception:

Theres No One to Help Me Make Choices About Clothing, Hair, Makeup, Location, etc...
Okay, normally you would be right thinking that. However, I pride myself in being different. Im going to help you with all of those things, WHETHER IM YOUR PHOTOGRAPHER OR NOT!

My Years of Experience Photographing Families - Yours FREE - Without Any Obligation.
Okay, by now you are probably considering having a family portrait created. You may even be considering choosing If youre like most people, when you think of a PROFESSIONAL family portrait, you think of all of you gathered in front of a painted background in a photography studio, posed unnaturally, and all saying cheese as the photographer snaps the picture. Now, is that something any family will cherish for a lifetime? I think not. Yes, it may capture the whole family together, but it will never capture your family relationships - your familys love.

Picture instead: All of you gathered in your favorite room in your home. Or outside on the new deck you just had built. Or in your backyard by the pine trees that give your yard so much character. All of you are dressed in clothes the photographer helped you chose - clothing that conveys your individual personalities, but still looks great together.

Well, thats what makes all the difference, and thats what I will do for you.

Do you know ANYONE who feels totally comfortable in front of a camera? Ill bet you dont. I dont. Nearly everyone Ive ever met tells me the same thing: I never look natural in pictures. The last thing you want is a photograph where you or your family members have that fake posed look on your face.

Thats why its so important that you feel very natural and comfortable with your photographer. Just think of how great your family would look if your best friend was creating the photograph. They would all look so happy and natural! I take pride in developing very close relationships with all my clients, and their entire family.

Plus, I understand the psychology of photography. Learning the technical aspects - what lenses to use, what lighting looks best, how clothing adds and subtracts weight on film - all of those things were only the tip of the iceberg. Without being able to make each and every one of your family members look and feel comfortable (and natural) on film, all those technical things would amount to nothing.

Thats a surefire way of getting expressions that look totally fake and unnatural. No - a great photographer knows that, in order to get a great expression from a subject, you need to get to know that subject a bit - to know what will make them smile naturally. Thats what I do, and I love it! I will get to know your whole family so well, and they will feel so comfortable with me, that their expressions will be perfect every time.

My Years of Experience Photographing Families - Yours FREE - Without Any Obligation.
Okay me as your photographer - but I dont want you to make that decision just yet.

No matter who creates your photographs for you, you will need to make some decisions. What clothing should your family wear? Where should this photograph be created? How heavy should the makeup be on the ladies in the photograph? There are a number of things to think about, and I will walk you through all of them personally.

WHAT SHOULD YOU DO RIGHT THIS SECOND? (And why?)
   Pick up the phone, and call my studio at 315-378-4606. Dont worry, Im not going to try to pressure you at all into working with me. Plus, theres no cost at all for us just to chat.

When you call, well talk briefly about the things you need to know. Ill tell you a bit about myself. Ill answer all your questions about how to prepare for a family portrait. It wont be a long call, but it will be one of the most important calls you make.

#5 Myth, Mistake Or Misconception:

Theres No Rush to Have a Family Portrait Created Right Now.
You know how things are. If you dont pick up the phone right now, and at least call me to chat about your family portrait, you will probably get swamped with other things, and forget all about it. Then, before you know it, a year - two years - five years have gone by. How different will your family be then?

You see, time is ticking.... and its never going to stop.

First, Your Child Takes His or Her First Step. Next, Learns To Ride A Bike. Later, Gets a Drivers License. Graduates from High School. Gets Married. Starts A Family Of His or Her Own.
  These are precious times, and although things will change, this moment never has to slip from your fingers.

Dont put this off. You know how life is. We put things off, and before we know it, everything has changed. If your life is half as crazy as mine is, year after year you find yourself frustrated at the things you wanted to do, and never got done. A family portrait is something you deserve.

Plus, You Will Save 50% By Acting Right Now!
Just suppose you call my studio and talk with me. Just suppose you decide you would like me to be your photographer. As long as you are one of the first 19 PEOPLE to call me this month, I will allow you to deduct 50% off the creation of your family portrait!

What does that mean? All you do is call me to chat. Ill answer all your questions about family photography. If you decide to have your family portrait created by me, you may have the opportunity to save 50% off the creation of your images! Its that simple!

Life is so terribly short. But, at the same time, life is such a wonderful gift. And the memories we keep of these moments with our family will last forever.

 Why Your Family Portrait Will Become More Valuable To You Than Anything Else In Your Home:
Do you have a photograph of your family that, if you were running from your burning home, would be the one thing you save (other than your family members, of course) on the way out?

Now, Im not talking about a snapshot that was taken during a family outing on the Fourth of July. Im talking about a wonderful photograph, created by a professional photographer, which not only captures your familys true bonds and relationships, but also does so in a way that youd be proud to display openly in your home for the rest of your life.

Its Not Too Late. This Moment, Right Now, Can Be Held Onto For The Rest Of Your Life - For You To Share With Family And Friends.
You dont have to make a big decision right now. You dont have to choose your photographer - you dont even have to decide that now is the time for your family portrait. Just take one small step toward holding onto your familys happiest moments RIGHT NOW.

Just Call My Studio, And Well Talk. And, Remember, If You Decide You Want Me To Create Your Family Portrait, Save 50% Off Its Creation. Its All Up to You.
   Once again, call me at 315-378-4606. If you get my machine, just leave your name and number at the beep, and Ill call you back. If youre thinking of this family photograph as a GIFT FOR SOMEONE, let me know, so when I call back, I only ask for you, and dont spoil the surprise!

The Perfect Family Portrait Is Only One Phone Call Away...
Make the call now. It will be a call you will be glad you made for the rest of your life. I look forward to hearing from you.

Sincerely,

Craig Furze
Photographer

P.S. - Remember, call me just to talk, and if youre one of the first 18 people to do so this month, I will GIVE YOU 25% OFF the creation of your family portraits! Theres no cost, and no obligation for this chat. Your family portraits shouldnt be trusted to any photographer who doesnt realize what a responsibility it is to make sure these portraits are perfect. These are your memories - dont trust them to just anyone. Youve nothing to lose, and so many great memories to gain. Call my studio now - no cost, no obligation.